GetResponse
#12 in Marketing
« An all-in-one AI-enhanced marketing platform that automates your emails, creates personalized content and optimizes your campaigns to maximize conversions »
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GetResponse brings webinars, online courses and AI product picks to classic email marketing
GetResponse is an email marketing and automation platform that also covers SMS, landing pages, webinars and online courses. The story began in 1998 with a simple autoresponder; today more than 350,000 businesses run their campaigns on it worldwide. A permanent free plan hosts your first 500 contacts, and paid plans are billed from $19 a month depending on list size. Built-in AI drafts your emails and decides which products each subscriber should see.
Pros
- Unlimited email sends on every paid plan
- Webinars and online courses built into the platform
- AI product recommendations for online stores
- 24/7 live chat on all paid plans
- Permanent free plan for your first 500 contacts
Cons
- Multiple automation workflows reserved for Marketer plans and above
- Menu depth takes a little getting used to
Newsletters, SMS, webinars: the GetResponse toolbox
The email editor works by drag and drop, no HTML required, with more than 150 mobile-ready templates. Automation workflows fire on a signup, a purchase or an abandoned cart, and the Perfect Timing feature sends each message at the hour a contact usually checks their inbox.
Beyond email, every channel gets its own module, all wired to the same contact base.
| Channel | What you manage |
|---|---|
| Newsletters, autoresponders, cart reminders | |
| SMS and web push | Short messages triggered by behavior |
| Pages and forms | Lead capture without writing code |
| Webinars | Live sessions, up to 300 attendees depending on plan |
| Online courses | Modules, quizzes and certificates, with AI assistance |
The official GetResponse walkthrough, step by step
A full beginner setup on the current interface
GetResponse AI, proven on real store campaigns
The AI product recommendations track each subscriber's behavior and pick the items most likely to sell. Cosmetics brand Eveline saw close to $7,000 worth of recommended products added to carts within one month of a campaign. In practice, you drop a recommendation block into your email and the algorithm decides what each recipient sees (the kind of detail you only notice once sales start moving).
Course sellers get their share too: an AI assistant builds the outline of a full online course, quizzes included. That mix of channels and built-in intelligence makes it a heavyweight among marketing automation platforms, a crowded field these days.
From free plan to custom quote
GetResponse keeps a permanent free plan capped at 500 contacts, plus a 30-day trial with no card required to test the paid features.
At the 1,000-contact tier, the lineup reads like this:
- Starter, $19 a month: unlimited sends, one automation workflow
- Marketer, $59 a month: unlimited automations, ecommerce tools
- Creator, $69 a month: webinars, courses and monetization
- Enterprise: custom quote, dedicated IP and priority support
Frequently asked questions
Is GetResponse free?
Partly. The permanent Free plan handles up to 500 contacts with the email editor and a simple website. A 30-day trial with no card required opens up the paid features. After that, subscriptions are billed by list size, with roughly 18% off for annual payment.
Is GetResponse better than Mailchimp?
They target different profiles. GetResponse builds in webinars, online courses and deep automation, with 24/7 chat on every paid plan, while Mailchimp keeps a larger third-party integration catalog. For a strategy that goes beyond a plain newsletter, GetResponse bundles more of the work under one subscription.
Is GetResponse GDPR compliant?
Yes. The company was born in Poland, operates from the European Union and provides data processing agreements (DPAs) to its customers. Two-factor authentication comes with paid plans, and consent management and unsubscribe handling are native to the platform.
Does GetResponse charge for unsubscribed contacts?
No. Billing tiers count active subscribers, so people who unsubscribe stop weighing on your invoice. Some platforms include unsubscribed or inactive contacts in their pricing calculations, which quietly inflates the real monthly cost; here the list you pay for matches the list you can actually email.
Verdict: To sell a course, chase an abandoned cart and host a webinar without stacking three subscriptions, GetResponse does the work of a small team; online stores, course sellers and small businesses will feel right at home.
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