Semrush: the SEO tool with AI – Reviews, Pricing & Alternatives

Search engine optimization (SEO) techniques have become an essential element for any company wishing to effectively develop its online presence. In this context, Semrush has emerged on the market as a high-quality, all-in-one solution for professionals in digital marketing.

But did you know that Semrush.com is now integrating artificial intelligence into several of its services?

➥ A complete suite of marketing tools

Semrush stands out for the number of SEO tools, statistics and data it offers. In fact, with over 50 marketing tools integrated into the platform, you’ll have access to everything you need to rank in the top positions on Google.

This SEO product also lets you easily analyze your positioning, optimize your content and monitor your competitors. Like other sites in our “AI Marketing Tools” category, this one has an intuitive interface and is fully translated into several languages (an important point).

➥ Really powerful features

Search for keywords

The platform gives you access to an impressive database of over 25 billion keywords. This means you can quickly identify the most relevant terms for your sector, and analyze their search volume and difficulty.

In-depth technical audit

This SEO tool provides a complete scan of your website to detect technical errors, SEO problems and opportunities for improvement. This in-depth analysis makes it easy to optimize the technical aspects of your site.

Competitor analysis

The Semrush website is particularly good at competitive analysis. In fact, the site lets you discover the strategies of your SEO competitors, identify their high-performance keywords and analyze their backlinks tactics with precision.

Positioning tracking

This “Rank Tracking” feature helps you track variations in Google rankings, compare your positions with the competition, identify your best-performing pages and spot fluctuations in rankings.

➥ What’s the price of Semrush?

The site currently offers three packages:

Screenshot from Semrush.com

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➥ Who can benefit from Semrush?

The software is particularly aimed at digital marketing managers, freelance SEO consultants, web agencies and entrepreneurs who want to improve their visibility on the web. Thanks to its freedom of use, it can meet the requirements of start-ups of all sizes. Companies like Tesla or Amazon, for example, use the premium SEO software Semrush.

➥ Product highlights

Semrush has received numerous awards. It’s a leader in the SEO and marketing sector.

➥ Essentials SEO and AI tools

The Semrush website has recently expanded its arsenal (already impressive) with powerful artificial intelligence solutions.

Powerful and popular AI Tools

1. ContentShake AI helps you produce SEO-optimized articles by analyzing the content that works in your field.

2. Social Content AI assists you in managing your social networks by suggesting targeted and effective publications.

3. AdClarity analyzes your competitors’ advertising strategies in real time across more than 650,000 publishers in 51 global markets (SEA). Its centralized dashboard tracks spending and performance of display, video and social campaigns.

4. AdCreative.ai quickly generates optimized visuals and texts for different advertising platforms. The tool draws on a database of high-performance ads to create personalized ads with a predictive conversion score.

Real-time monitoring

At the same time, this ecosystem also integrates indispensable functionalities such as Position Tracking, which monitors your positions in real time. Finally, the “Site Audit” enables you to examine the technical aspects of your website in depth.

External link analysis

And let’s not forget the Backlink Analytics tool, which lets you explore your link profile, or the Link Building Tool, which makes it much easier to identify the best backlink opportunities in your industry (a must!).

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➥ Personalized recommendations by an AI assistant

Semrush’s AI assistant analyzes your website’s performance on a daily basis. In real time, it detects variations in your keyword positioning and alerts you to opportunities to be seized.

Case study

For example, if a query is losing visibility, the assistant suggests concrete actions to improve its ranking. Conversely, when a keyword gains in popularity, it suggests SEO strategies to capitalize on this trend.

➥ Can Semrush be free?

Well, yes! Semrush free of charge is perfectly feasible, but with a few restrictions. At the moment, Semrush has two free options for discovering its suite of SEO tools. The first requires only registration and allows you to use the platform with limitations.

Main limitations of the free account :

7-day trial period

The second method consists of a free 7-day trial period that gives you full access to all the tools. This means you have unlimited access to all Semrush services!

Screenshot from Semrush.com

➥ Top-quality customer service and technical support

Semrush supports two approaches to mastering its suite of tools. In fact, you can easily opt for live coaching or self-training.

A free Semrush demo!

To get started, you can request a free demo that will allow you to explore the interface with the help of an expert. This is the ideal way to quickly test out the features of this SEO software.

Live chat

Once you’re a customer, of course, the helpdesk remains accessible via live chat, with instant responses.

Ask your questions by e-mail

For more specific questions, you can also send an e-mail directly to the Semrush team at [email protected]. Please note that client service deals with e-mail inquiries within 24 working hours. In addition, a contact form is available.

The best alternatives to Semrush

For features similar to Semrush, you can look to SE Ranking, which delivers a fairly affordable alternative, Similarweb, performing well in traffic analysis, or Ahrefs, renowned for its powerful backlink analysis.

➥ Semrush conclusion and review

Without a doubt, Semrush represents a strategic investment for any company serious about SEO. What’s more, its rich functionality, data quality and ease of use make it a benchmark tool in the field of digital marketing.

Although the initial investment may seem substantial, the return on investment is usually rapid for users who take full advantage of its functionalities.

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Mini FAQ : Frequently asked questions about Semrush