Klaviyo: Best AI Marketing Automation Platform for Email & SMS

Klaviyo is a marketing automation platform that transforms digital communication via its predictive analysis capabilities and integrated artificial intelligence. Adapted to retailers and e-commerce companies, it facilitates the creation of high-performance email marketing and SMS campaigns.

➥ But what is Klaviyo?

Founded in 2012 by Andrew Bialecki and Ed Hallen, the Klaviyo website has established itself as the benchmark marketing automation platform for thousands of e-tailers. This high-tech solution combines email marketing, SMS and artificial intelligence to deliver personalized communications to your customers.

What makes it special? Its ability to analyze numerous data points per customer enables ultra-precise segmentation of your audience.

➥ Why choose Klaviyo for your business?

Results are impressive: your email campaigns achieve an average open rate of 35%, thanks to AI that automatically determines the best times to send them. In addition, AI analyzes over 230 data points per customer to help you create ultra-targeted segments.

Case studies and examplest

For example, you can automatically identify and contact customers who have abandoned their shopping carts for more than €100 in the last 48 hours. Then, the prediction system identifies each customer’s likelihood of purchase over the next 30 days.

For your SMS campaigns, you benefit from a 98% deliverability rate and advanced tools such as automatic A/B testing on content.

Quick and easy to integrate

Direct integration with your online store synchronizes your data in less than 2 minutes, giving you time to react quickly to customer behavior. Also, customizable dashboards give you access to precise metrics such as ROI by segment, conversion rate by channel and even projected customer lifetime value.

A secure and reliable online service

Klaviyo has won multiple awards. It is a major player in the e-mail automation and marketing sector.

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➥ How does Klaviyo’s AI work?

So what’s the secret to all this? In fact, Klaviyo’s AI continuously analyzes customer data to predict the best marketing actions. The platform quickly turns an idea into an active campaign using its machine learning algorithms. In particular, this technology automatically optimizes message sending times and content.

➥ What are the 7 strong points of Klaviyo.com?

1. Ultra-precise customer segmentation

Klaviyo’s great strength is its RFM (Recency, Frequency, Amount) segmentation system. This method identifies different groups of customers according to their purchasing behavior. This means that brands can tailor their communications to specific criteria such as demographics or interaction history.

2. Next-generation SMS marketing

The latest updates to Klaviyo include advanced transactional SMS functionality. Customers can now receive order follow-ups by SMS without having to subscribe to marketing communications. This flexibility significantly enhances the customer experience.

3. Multi-channel marketing automation

This formidable AI tool connects natively with leading e-commerce CMS such as Shopify, WooCommerce et Magento. This (ingenious) integration lets you instantly synchronize customer data and trigger personalized message sequences based on your visitors’ actions.

4. Real-time analysis of performance

Indeed, the Klaviyo dashboard provides detailed metrics on open, click and conversion rates. As a result, brands can adjust their marketing strategies based on observed outcomes. Klaviyo.com automatically identifies robots to guarantee data reliability.

5. Easily create high-quality content

Klaviyo’s drag-and-drop editor makes it easy to create email campaigns without any special technical knowledge. Moreover, the recent integration with the Canva website makes it even easier to produce attractive visual content. Even if you have no experience in the field, it’s very easy to start!

6. Ready-to-use, powerful email templates

Klaviyo provides a library of email marketing templates optimized for every type of campaign: abandoned cart relaunch, promotions, customer loyalty and much more. These email templates are designed to create high-impact messages in a very short time.

7. Protection of deliverability

Klaviyo’s artificial intelligence checks the quality of mailing lists before each mailing. To maintain an excellent mailing reputation, the system automatically identifies and excludes unengaged contacts.

➥ What’s the price of Klaviyo?

Klaviyo’s pricing plan offers three main formulas.

For a more precise price list, please consult the prices page directly on the official Klaviyo.com website here.

➥ FAQ: Klaviyo Frequently Asked Questions

➥ Review about Klaviyo

As we’ve seen throughout this presentation, the combination of these features makes Klaviyo an indispensable tool. Particularly if you’re an e-merchant looking to maximize your marketing performance. Best of all, the future looks really bright, as the site continues to evolve through regular updates (such as artificial intelligence and automation).

Discover Klaviyo in action! Get a personalized demo and explore how this marketing automation platform can optimize your email and SMS campaigns.