Updated on September 12, 2026
Magnific is the AI production platform born from Freepik's rebrand, gathering the stock library, image and video generators, audio tools and upscalers under one name. Founded in Malaga in 2010 and led by CEO Joaquín Cuenca, the company passed $230 million in annual recurring revenue with over one million paying subscribers. A free plan lets you test the waters, and the Premium tier costs $14.50 per month on annual billing. Enterprise teams at the BBC, Guess and R/GA already run it in production.
Freepik no longer exists as a brand since April 28, 2026, and the whole platform now lives at magnific.com. Same team, same technology, one name for what used to be scattered across the stock library, the AI Suite and several side products. The Freepik name itself heads into retirement, joining the long list of retired AI brands.
A bit of backstory helps here. Magnific started as an AI upscaler built in Spain by Javi Lopez and Emilio Nicolas, which Freepik bought in 2024. The group liked the name enough to hand it to the entire company. On the practical side, old Freepik accounts carry on untouched (your folders and collections sit right where you left them, nothing moved).
Magnific plugs more than fifteen image models and twelve video models from third parties into a library of over 250 million photos, videos, vectors and PSD files. In practice, you type a description, pick Kling or Veo for video, Flux or Seedream for stills, and the result lands in a shared Space your teammates can edit.
Against Canva, Adobe Firefly, Leonardo AI, Krea or Midjourney, the Spanish company bets on catalog width rather than a single star model. Over 290 enterprise teams already build campaigns with it.
Magnific runs on subscriptions with credits valid for a full year, no monthly expiry. Annual billing cuts 25% off the price, a 30-day money-back guarantee covers second thoughts, and a Business plan rounds out the lineup for teams. Prices shift often enough that magnific.com should get the final word before you commit.
| Plan | Monthly / annual price | Highlights |
|---|---|---|
| Free | $0 | Limited daily access, no commercial licence |
| Premium | $20 / $14.50 | 240,000 credits a year, around 1,600 images |
| Premium+ | $45 / $33.75 | 600,000 credits, commercial music licence included |
| Pro | from $110 / $82.50 | Built for heavy volume |
No, Freepik is gone as a brand name, the company now operates as Magnific at magnific.com. The business, its team and its services continue unchanged, stock library included. Old Freepik pages redirect to the new domain, and everything you knew from the previous site remains available under the new identity.
Yes, a free plan grants limited daily access to the AI tools and the stock library. It carries no commercial licence though, so you cannot sell what you produce with it. Professional work requires one of the paid tiers, starting with Premium, which includes commercial rights.
Nothing changes, accounts, projects, downloads and collections all carried over, and paid plans continue on the same terms. The original upscaler is now part of the platform, and subscribers of the old magnific.ai should check their account for the terms of the move to the new plans.
Canva keeps the edge for quick layout work on presentations and social posts. Magnific wins once you want to generate images and video across dozens of models, then pull from 250 million stock files. Plenty of teams pair them, Magnific for raw material, Canva for assembly.
Verdict: Between a 250-million file library and dozens of generation models, agencies, studios and marketing teams get a full production line under one roof, while occasional tinkerers can settle in comfortably on the free plan.
« An all-in-one creative platform that brings together more than 30 image and video models in a single interface. It includes camera controls that let you direct like a real filmmaker, characters that remain consistent from scene to scene, and ready-to-use tools for ads and short-form content »
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