Photoroom
#28 in Image editing
« Quickly retouch your photos with AI. Remove backgrounds, create new ones or replace objects. Edit hundreds of images simultaneously »
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Photoroom: a pocket photo studio for marketplace sellers, born in Paris
Updated on September 18, 2026
Photoroom is an AI photo editor built to cut out products and compose clean product shots in seconds. The Photoroom app runs on iOS and Android, backed by a full web version in the browser, with paid plans from €5.99 a month billed yearly and a free tier to start. Behind it sits a Paris startup that claims more than 1 million brands as customers and 7 billion images processed a year.
Pros
- Clean cutouts in about two seconds
- Batch mode handles entire catalogs
- AI backdrops and virtual models built in
- Shopify sync included on the Max plan
- API for automated product pipelines
Cons
- Credit consumption varies by tool, hard to budget
- Watermark on some free-plan exports
- Ultra tier aimed at very large catalogs
Photoroom background remover, from kitchen floor to white studio
Photoroom removes the background from a photo automatically, with no manual masking, on mobile or in the browser. Snap a pair of sneakers on the kitchen floor and the app lifts them onto a clean white backdrop in roughly two seconds, sharp edges included.
Once the cutout lands, the rest follows. The magic eraser wipes out a stray cable or an awkward glare, marketplace templates crop and caption each image at the right size, and batch mode processes dozens of pictures in one go (handy the day a whole wardrobe heads to Vinted). Most people arrive here after typing photoroom remove bg into a search bar, and that first tool remains the fastest way in.
Turning product photos into Shopify listings with Photoroom, step by step
Photoroom AI, well beyond the cutout
Photoroom AI covers generated backdrops, realistic shadows and even virtual fashion models, which makes it a full AI photo editor rather than a single-trick remover. Product pictures do the selling on marketplaces, a niche where AI tools for online selling have found their most measurable payoff.
The company was founded in Paris in 2019 by Matthieu Rouif and Eliot Andres, went through Y Combinator, and now bills itself as the top mobile app of its kind in more than 40 countries. Each feature below unlocks at a different tier.
| AI tool | What it does | Available from |
|---|---|---|
| Background remover | Cuts the product out automatically | Free plan |
| AI Backgrounds studio | Generates a scene from a text prompt | Pro |
| Virtual models | Puts clothing on AI-generated models | Pro |
| Video generator | Creates short product clips | Max |
| 4K export | Image and video output in high resolution | Ultra |
Free plan, paid tiers and the 4K ceiling
The free plan covers the editor and background removal, with capped exports and a watermark on some renders, and the exact limits are shown inside the app. Three paid tiers sit above it, each with a free trial.
One caveat, credits burn at different speeds depending on the tool, a video generation costs far above a simple AI backdrop, and monthly allowances shift by country (the US page lists 8,000 and 25,000 credits for Pro and Max). Yearly billing saves 33%, and a separately billed API serves developers and merchants. These figures were read from Europe and move with promotions, so check the official pricing page before paying.
- Pro, €9.99 a month or €5.99 billed yearly, 6,000 AI credits and 1,000 exports monthly
- Max, €26.99 or €14.50 yearly, 20,000 credits, 3,000 exports, video generator and Shopify sync
- Ultra, €99 or €82.50 yearly, 75,000 credits, 10,000 exports and 4K output
- Enterprise on quote, adjustable AI shadows, SSO and SLA
Frequently asked questions
Is Photoroom free?
Yes, a free plan includes the editor and background removal, with limited exports and a watermark on some renders, and the app displays the exact caps. Paid tiers drop the watermark, open up the AI credits and begin with a free trial, so you can test the paid features without commitment.
How do you remove a background with Photoroom?
Upload your image in the app or at photoroom.com and the backdrop disappears on its own within a couple of seconds. You then pick a white, colored or AI-generated background and export as PNG or JPG. A small retouch brush fixes tricky edges like hair or lace when the automatic pass misses a spot.
What apps are like Photoroom?
Pixelcut and PicWish are the closest rivals, both centered on product photos. remove.bg handles the cutout alone, Canva covers general design, and Picsart leans toward social-media editing. Photoroom keeps its edge for marketplace selling thanks to templates tuned for listings, batch processing and the direct Shopify connection.
Photoroom vs remove.bg, which one should you pick?
Pick based on what happens after the cutout. remove.bg does background removal alone, with low-resolution downloads on its free tier, while Photoroom chains backdrop, shadow, text and Shopify publishing in a single place. For complete listings produced from a phone, the built-in studio saves several steps per item.
Verdict: Second-hand sellers, Etsy shops and small Shopify brands get the clearest win here, a photo studio that fits in a pocket, with the API ready the day the catalog outgrows manual editing.
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