Top 9 Best CRM Software with AI

Are you looking to optimize your customer relationship management? The world of CRM is evolving at a breathtaking pace. The best CRM software now incorporates artificial intelligence to improve your sales performance. Don’t miss this opportunity!

➥ Best CRM Comparison Chart

Our comparison table of the 9 most effective CRM solutions (with AI) for this year will help you make the right choice. In addition, you’ll discover free and paid options to satisfy a variety of budgets and business models.

Process optimization with CRM

In fact, these new-generation CRM tools will enable you to optimize (and even automate) your sales and loyalty processes. Let’s take a look at the key features of each CRM software to identify the one that will really boost your productivity.

➥ What exactly is a CRM?

Before diving into our comparison table, let’s clarify what a CRM really is. Behind this acronym lies an essential tool for any company concerned with customer relations. In concrete terms, a CRM (Customer Relationship Management) is software that acts as the brain of your sales strategy.

This system centralizes all information on your customers and prospects, ensuring that your teams stay on the same wavelength.

An assistant that can do it all!

But that’s not all! A good CRM is much more than just a digital address book. In reality, it’s with you every step of the way, from initial contact to after-sales service. For example, it can remind you to recontact a hot prospect, or alert you when a loyal customer hasn’t ordered in a while. In short, it’s your ally in never letting an opportunity slip through your fingers.

Why choose a CRM solution?

So why get a CRM? Quite simply because it (drastically) improves your sales efficiency. In fact, the figures speak for themselves: companies using CRM generally see their sales increase by 20-30%. Not bad, eh? Now that we’ve laid the foundations, let’s take a look at the best CRM software on the market.

➥ The 5 undeniable advantages of CRM software

Wondering why so many companies are equipping themselves with a CRM? Well, let us show you the 5 major advantages that make this tool a real partner in boosting your business:

So, convinced? These 5 benefits are just the tip of the iceberg. A good CRM can help you with many other business-related tasks. It’s a tool that’s both versatile and indispensable!

➥ Ranking of the best CRM software

1. HubSpot CRM : The multifunctional digital marketing assistant

Screenshot from HubSpot.com

HubSpot CRM is a powerful and complete tool for companies looking to improve their marketing strategies or customer relations. It’s clearly one of the best CRM software packages on our list, but why? Let’s take a look at its strengths and limitations.

Pros:

• Data centralization: All customer information is grouped together in one place, making it easy to manage.
• High-level automation: From data entry to follow-up reminders, HubSpot lightens your workload.
• Customized campaigns: Create targeted actions via fine-tuned contact segmentation.
• Attractive free offer: Perfect for familiarizing yourself with the tool without any financial investment.

Cons:

• Gradual familiarization: The sheer range of functions takes time to adapt to.
• Advanced options pricing: The most powerful tools are reserved for paid versions.

In brief, HubSpot CRM is a complete marketing assistant. It’s up to you to decide whether its many features match your current requirements, or whether a simpler solution would be better suited to your business!

Try HubSpot (Free Offer)

2. Monday.com : CRM experts in automation and AI

Screenshot from Monday.com

Monday CRM features a modern approach to customer relationship management and intelligent automation. This tool combines simplicity and speed to optimize your sales processes. Here’s a quick overview of its advantages and disadvantages.

The good news:

• A peppy interface: Gone are the days of soporific Excel spreadsheets! Monday CRM is colorful, intuitive and almost playful.
• Unlimited customization: You can adjust the tool as you see fit, a true CRM designer.
• User-friendly automation: Let the machine do the work while you enjoy your coffee.
• AI that plays the personal assistant: It even helps you write emails, like a little genie in your pocket.

Minor drawbacks:

• Pricing a bit of a headache: Sometimes the formulas can be a bit confusing.
• No email extension : We would have liked to have all the information sent directly to our mailbox.

In practice, Monday CRM is like your high-tech sales toolbox (it really can do it all). Admittedly, it may take a little time to master all its gadgets, but once you’ve got the hang of it, it’s hard to do without!

So, are you ready to give your sales team a boost?

Try Monday (Free Offer)

3. Zoho CRM: Between prediction and personalization

Zoho CRM stands out for its Zia AI, which provides sales forecasts with 87% accuracy according to independent tests. The platform enables the creation of customized workflows and integrates a marketing automation module.

Although a free edition is available, priority support options start at €23/month. Beware: the learning curve may discourage newcomers.

Try Zoho CRM

4. Axonaut: The French expertise

This software, developed in France, is one of today’s best CRMs, capable of combining invoicing and project management in a single ecosystem. Its scoring system evaluates the health of customer accounts, while financial reports are generated in just two clicks.

Axonaut offers a 14-day trial before a €29 monthly subscription. However, third-party integrations remain less numerous than with its English-speaking competitors.

Try Axonaut

5. Salesforce Einstein: The professional reference

Einstein AI analyzes historical data to recommend strategic sales actions. Its predictive models achieve 92% reliability in the B2B sector, according to a recent study. The tool excels at managing complex accounts, but its high cost (from €75/user/month) generally reserves it for large structures.

This intelligent service works perfectly with Salesforce Sales Cloud.

Try Salesforce Einstein

6. Microsoft Dynamics 365: Full integration

This solution interfaces seamlessly with the Microsoft ecosystem, providing cross-channel analysis of customer interactions. Its “Copilot assistant” automatically generates call summaries or meeting reports.

Prices are calculated according to the modules activated, and quickly become onerous for small teams.

Try Microsoft Dynamics 365

7. Pipedrive: Simplicity of use

Focused on pipeline visualization, Pipedrive prioritizes opportunities thanks to its lightweight AI engine. The mobile application synchronizes data in real time, making it ideal for mobile sales staff.

The essential plan costs €21.90/month, but advanced reporting functions require a premium subscription.

Try Pipedrive

8. Bitrix24: Centralized collaboration

This open-source CRM integrates project management and team communication tools. Its algorithm automatically assigns tasks according to workload, reducing processing times by an average of 34%.

The free version is sufficient for start-ups, while established companies opt for packages starting at €49/month.

Try Bitrix24

9. Freshsales CRM: Intelligent automation

Freddy AI, the Freshworks engine, classifies prospects according to their conversion potential and writes personalized emails. In this way, statistics show a 28% increase in open rates.

Subscriptions start at €15/month, but some integrations require additional pay-as-you-go modules.

Try Freshsales CRM

➥ How to choose the best CRM software for your business?

Finding the ideal CRM is a bit like searching for that rare pearl. Don’t panic, here are a few tips to guide you! First, take stock of your real needs. A small business won’t have the same expectations as a multinational, will it? Then, think budget: between free solutions and the Rolls Royce of CRM, there’s plenty to choose from. Don’t forget the technical aspect: will your team adopt it easily, or will you need a master’s degree in IT?

Should you choose a paid or free CRM?

The best free CRM

The choice between a paid and a free CRM depends on your company’s requirements. Free solutions, such as those from HubSpot or Zoho, already offer basic functionality such as contact management and task tracking, ideal for startups or SMEs on a limited budget. However, they often have limitations in terms of storage, users and integrations.

The best paid CRM

Paid (or premium) CRMs, on the other hand, provide premium features such as AI automation, in-depth analysis and improved data security. They are therefore better suited to growing companies or those with more ambitious goals. Ultimately, it’s all about striking the right balance between cost and added value for your business.

See for yourself!

Finally, test before you buy! Most publishers offer free trials. Take advantage of this to check whether it really is the best CRM software available for your situation. In other words, choose a CRM that adapts to you, not the other way around! Also, always check security certifications (RGPD, ISO 27001) for sensitive data.

➥ Conclusion about this CRM list

These 9 solutions illustrate the maturity of intelligent CRM in 2025. Each provides a specific response to the challenges of personalization and sales efficiency. Artificial intelligence does not replace the human being, but enhances his decision-making capabilities.