Lovart.ai
#24 in Art
« Make professional designs, animated images, and videos with an AI agent that handles the whole creative process, from prompt to motion design, with a built-in brand plan »
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Lovart: from a plain-text brief to logos, packaging and video ads on one shared canvas
Updated on November 6, 2026
Lovart is an AI design agent published by Resonate International, a San Francisco-based company that exited beta in July 2025 after a waitlist of 800,000 people across 70 countries (per the company). Describe a creative brief in plain language, and the agent coordinates logo, packaging, social-media and video-ad generation on a collaborative workspace called ChatCanvas. A free tier provides a limited credit allowance; paid plans on the App Store start at $19/month (Starter) and go up to $199/month (Ultimate).
Pros
- Brand Kit locks logo, colors and fonts across every generation
- Touch Edit targets one element without regenerating the full design
- Batch generation produces up to 40 consistent assets in minutes, per the company
- Available on iPhone, Mac and Apple Vision Pro
- PNG and PDF exports from the ChatCanvas
Cons
- Free-plan credits are limited, with no rollover
- Credit consumption hard to predict on complex projects
- No confirmed Android app so far
Lovart AI in action: brief, agent, canvas
The platform relies on a proprietary creative-reasoning engine called MCoT (Mind Chain of Thought). According to the company, MCoT plans the layout and weighs brand requirements, business context and target audience before generating. The result lands on the ChatCanvas rather than as a single isolated file.
A Brand Kit can be set up once with the project's logo, primary color, fonts and character style. Every subsequent generation inherits that identity automatically, which keeps a full campaign visually consistent. Touch Edit lets you tap a specific headline, background or object to swap it without re-rolling the whole scene.
Video generation extends the same flow: a hero product shot can become a short cinematic ad clip, still inside the same conversation window.
Building an entire brand identity with Lovart from scratch
Plans, credits and what they cost
Lovart runs on credits that reset each billing cycle with no rollover. Purchased top-up credits stay valid for 366 days. The free tier's credit allowance is not published on the pages reviewed; paid tiers cover increasing volumes.
- Credit packs: 1,000 credits for $10, up to 15,000 for $150
- 2 desktop web sessions + 1 mobile session per account
- Team plan required for multi-seat collaboration
| Plan | Monthly (App Store) | Annual (App Store) |
|---|---|---|
| Free | $0 | – |
| Starter | $19 | $193 (≈ $16/mo) |
| Basic | $32 | $325 (≈ $27/mo) |
| Pro | $90 | not published |
| Ultimate | $199 | not published |
| Team | not published | not published |
The company behind Lovart and its competitive landscape
Lovart was co-founded by Melvin Chen, its CEO, and Haofan Wang, a Carnegie Mellon-trained AI researcher. The company is headquartered in San Francisco. In August 2026, Bloomberg reported that Evoken, the Chinese startup behind Lovart, was in early talks about a Hong Kong IPO at a valuation near $3 billion (nothing finalized).
In the AI-assisted design space, Canva AI and Adobe Firefly are the most widely used references. Lovart differentiates itself as an intelligent agent: where competitors bolt AI features onto an existing graphic editor, Lovart starts from a conversation and assembles the deliverables.
App Store prices may differ from those listed on the website; check lovart.ai directly for the latest pricing grid.
Frequently asked questions
Is Lovart AI free?
Yes, Lovart has a free plan that gives access to the ChatCanvas and core features through a limited credit allowance. Those credits reset each billing cycle with no rollover. For heavier workloads or video generation, paid plans start at $19/month (Starter on the App Store). The exact number of free credits is not listed on the official pages reviewed.
Is Lovart AI safe?
Lovart is published by Resonate International INC, rated 16+ on the Apple App Store, and has a published privacy policy. Subscriptions auto-renew and can be cancelled at any time in account settings. Reading the terms before subscribing is worthwhile.
How do you use Lovart AI to build a brand?
Start by describing your brand in the chat (name, tone, color preferences). The agent produces a creative direction, after which you save the logo, palette and fonts into a Brand Kit. Launch a batch generation to get a set of matching assets at once. Touch Edit handles targeted tweaks without a full re-generation, and exports go out as PNG or PDF.
What is Lovart AI and who made it?
Lovart is an AI design agent launched publicly in July 2025 by a San Francisco-based team led by co-founders Melvin Chen (CEO) and Haofan Wang (Carnegie Mellon-trained AI researcher). The parent company, Evoken, was reportedly exploring a Hong Kong IPO as of August 2026. The platform coordinates image, video and 3D generation from a single conversation.
Verdict: A set of consistent brand assets from one typed brief, no design degree required. Lovart fits freelancers, small brands and lean marketing teams that want polished campaign material fast, while seasoned designers can treat it as a rapid-ideation layer before finishing work in their usual pro tools.
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