Tally is a free online form builder with no cap on forms or submissions. Surveys, job applications, paid registrations: you write them out like a Notion page, block after block. Behind it sits a bootstrapped Belgian company that hosts every byte in Europe and counts over 1 million teams on board. Paid plans exist too, from $29 a month, for white-label forms and team features.
The Tally editor behaves like a text document: type a question, hit Enter, drop in a block with a shortcut, and the form takes shape as you write. No grid to wrestle with, no separate preview mode; the page being written is already the page respondents will see.
Under that plain surface, the machinery runs deep. Sharing works through a direct link, a pop-up or an embed on your site, and submissions then flow into your favorite no-code tools.
Tally AI is the built-in assistant, reachable from a chat window in the editor. Describe the form you have in mind in plain language and it generates the whole thing: questions, field types, logic and formulas. An old paper questionnaire sitting in a drawer, a screenshot or a PDF is enough for it to rebuild the form.
The assistant also applies your brand styling and doubles as a repair service: tell it what's broken (that conditional rule hiding the wrong field, say), it inspects the form, explains the bug and fixes it on its own. Rather stay inside ChatGPT, Claude or Cursor, Tally's MCP server plugs into them at no charge, on every plan.
The free plan carries unlimited forms and submissions, a rare sight in this market. Tally Pro, at $29 a month, strips the Tally badge and adds custom domains, team workspaces and custom CSS; Tally Business, at $89 a month, brings email verification and scheduled deletion of responses. Figures shift as the product grows, so the official pricing page remains the reference.
Every profile finds its own use for it. Hosting sits entirely in Europe, under the General Data Protection Regulation, which tends to reassure a legal department before the first question is even asked.
| You are | What Tally handles for you |
|---|---|
| Freelancer | Contact requests, quotes and deposit collection |
| HR team | Job applications with resume uploads and screening logic |
| Marketer | Lead capture wired to Google Sheets and Slack |
| Nonprofit | Event registrations with zero submission caps |
Yes, with no time limit: unlimited forms and submissions, conditional logic, file uploads, signatures and payment collection all sit in the free plan, under a fair-use policy. Pro and Business subscriptions mainly serve teams, adding white-label forms, custom domains, shared workspaces and compliance controls.
They play two different games. Typeform polishes conversational, one-question-at-a-time surveys with detailed reporting, while Tally bets on zero-cost unlimited submissions and a document-style editor, with a 4.9/5 average rating on G2. On a tight budget with high response volumes, the math settles itself quickly.
Encryption applies in transit and at rest, with hosting entirely in Europe. Even on the free plan, a form can be password-protected and your account supports two-factor authentication. The Business plan adds automatic deletion of submissions after a chosen period, handy for strict privacy policies.
No dedicated app exists at the moment. Everything runs in the browser, on desktop and phone alike, and published forms adjust to small screens on their own. Respondents install nothing either: a link or an embedded page on your site does the job.
Verdict: The free plan alone covers ground most rivals bill for, and Tally AI clears the setup chores; stricter data governance is a Business upgrade away. Freelancers, nonprofits and small teams have found their long-haul form tool.
TikTok For Business 
ClickUp 
Adcreative AI by Semrush 
