Figure AI: Figure 03 and Helix, a general-purpose humanoid for factories and homes
Figure AI is an American robotics company founded in 2022 by Brett Adcock: it builds autonomous humanoid robots driven by Helix, its in-house AI. The third generation, Figure 03, already works on BMW assembly lines and is being prepared for household duty. Valued at $39 billion after a funding round above one billion dollars, the company sells nothing to consumers yet. Everything happens through pilots, partnerships and public livestreams for now.
- Helix 02 controls the full body, no scripts
- Fingertip sensors detect 3 grams of pressure
- Real deployments at BMW and Catalyst Brands
- BotQ factory sized for 12,000 robots a year
- No consumer sales at this stage
- No official price has ever been published
- Still a young platform, home rollout pending
Figure 03, a textile-covered humanoid built to live around people
Figure 03 is a humanoid robot wrapped in soft, washable fabric, with multi-density foam over pinch points and wireless charging. Figure redesigned it from the ground up after testing the two previous generations in warehouses: this version targets the home as much as the factory floor, with a camera system covering 60% wider field of view than its predecessor.
The hands carry most of the engineering effort. Each palm holds a wide-angle camera and each fingertip a tactile sensor able to detect 3 grams of pressure, roughly a paperclip. You ask it to clear the coffee table: even when its fingers hide the object, the palm camera keeps the grip in sight.
Helix 02: one neural network instead of 109,504 lines of code
Helix 02 is Figure's in-house vision-language-action model: a single neural network connects every sensor on the robot to every actuator, from legs to individual fingers. That network replaced 109,504 lines of hand-written C++ once required for walking, balance and grasping.
Its whole-body controller, System 0, was trained on over 1,000 hours of human motion data plus reinforcement learning in simulation. The payoff is a set of moves long considered out of reach for a humanoid:
- picking a single pill out of a container
- dispensing precise volumes from a syringe
- pulling one small metal part from a cluttered pile
- tidying a full living room, cushions and toys included (TIME still watched a prototype wrestle with a stubborn T-shirt, so laundry folding remains an elite sport)
From BMW's line to a live sorting marathon: where Figure robots clock in
Figure robots already work outside the lab. At BMW's Spartanburg plant, the company says its machines contributed to 30,000 vehicles during the initial test run, and a commercial agreement with Catalyst Brands (JCPenney, Aéropostale, Brooks Brothers) kicks off a deployment in Reno, Nevada.
The most telling showcase is the YouTube livestream: five Figure 03 units named Bob, Frank, Gary, Jim and Rose take turns sorting packages, with 238,000 parcels handled across 191 hours. In a ten-hour head-to-head, a human trainee won by only 192 packages. A useful yardstick for what repetitive-task automation looks like once the machine has two arms and two legs.
| Setting | Partner or format | Observed result |
|---|---|---|
| Automotive | BMW, Spartanburg plant | contributed to 30,000 vehicles during the initial run |
| Logistics | Continuous YouTube livestream | 238,000 packages sorted in 191 hours by five robots |
| Retail | Catalyst Brands (JCPenney, Aéropostale) | deployment underway in Reno, Nevada |
| Home | Pilot program | test households targeted, timeline still moving |
Frequently asked questions
Can you buy the Figure 03 robot, and how much does it cost?
No, Figure 03 is not for sale to consumers and no official price has been published. The $20,000 figure circulating online has no traceable primary source. Every unit built so far has gone to Figure's internal programs or partner deployments, ahead of the first home pilot households.
Are Figure AI's demos teleoperated?
Figure says they are not. When Elon Musk publicly asked if the living-room cleanup video was remotely operated, Brett Adcock replied that the robot ran fully autonomously. The package-sorting livestream, broadcast for days without a break, would also be hard to fake with human operators behind the scenes.
Who owns and funds Figure AI?
Microsoft, Nvidia, OpenAI, Intel and Jeff Bezos joined the $675 million round of 2024. A later financing round above one billion dollars pushed the valuation to $39 billion. Founded in 2022 and based in California, the company remains private and is not listed on any stock exchange.
How is Figure 03 different from Tesla Optimus?
Their strategies diverge: Tesla leans on its car-manufacturing muscle to mass-produce, while Figure starts from AI with Helix. Specialist comparisons credit Figure 03 with the most capable hands on the market, a clear edge for fine manipulation such as handling pills, syringes or small parts.
Verdict: Nothing to order today, plenty to track: between BMW's line, a record-setting sorting livestream and upcoming home pilots, Figure AI runs one of the most mature humanoid programs around, one that factory planners, logistics teams and robotics watchers will want on their radar.
